Tino Krause, the CEO of MediaCom Germany, was part of this year’s Cannes media lions jury. He will speak about his judging experience and what he found to be the most valuable takeaway from Cannes.
Working through over 160 entries, Tino believes that the age of the big campaign idea is over. For him client strategies are mostly successful when they are developed and executed by one integrated team that works together in new and agile ways. This setup of a “swarm” that creates a series of integrated and smart executions which are tied closely to individual consumer needs, were clearly standing out in Cannes 2018 for him as well.
Tino will take you through some inspirational cases from Cannes but will also focus on practical advices for advertisers to implement in their daily work routines and on how to orchestrate their agency portfolio in a more integrated way.